Sectors

Luxury

China has become in recent years one of the most important market for international luxury companies, often the first one in terms of numbers. Many companies have been surviving the recent crisis thanks to the rapid increase of the luxury Chinese market.
Rich people in China are known to be extremely demanding, and are not easy to be satisfied. Moreover, there are different categories of rich in China, each with own unique characteristics: businessmen who have built their wealth quickly in few years, wives who spend their time to spend their husband money , managers working for multinational or big state owned enterprises, government people, sons of wealthy families.
Taipan supports luxury companies at different level for their market entry or expansion in China, mainly using tools which are extremely sophisticated and typical of the high level markets.