Consumer goods market is the one with highest rates of growth in all China. From fashion retail to home products, from food and beverage to gift and accessories, companies in any sectors are looking to the growth of China internal market as one with the highest potential for the next decade.
Chinese salaries are increasing constantly, especially in big cities; Chinese are able to afford a larger range of products and services, they are attracted by the brand and by the status they can receive from a product when they make a purchase. Attracting a niche of the market in China often means to attract Millions of customers. While competition is very fierce, there is still a big potential to develop the market, especially in internal areas of China which are growing at very high rates.
Taipan supports the development of a marketing strategy for any fields of the consumer goods, by recognizing the value that each brand can give to a certain client in China.